When choosing telescopes, there will be many things to take into account. In many cases, people will try to balance cost and quality as closely as possible and usually settle for something that comes in at an average cost and is of average quality. However, when it comes to telescopes, there will be other things to bear in mind.
Choosing brand names is not particularly important for many things in life. In the case of things such as clothing, brand names will usually be far more expensive but add only a small amount of extra quality. However, when it comes to telescopes and other stargazing equipment, brand names are likely to be far more important.
Ultimately, if you cannot afford a better product, it is likely to be far more beneficial for you to save for it than to simply buy an inferior version. Astronomical telescopes are very intricate pieces of machinery and those that cut corners to offer far cheaper products are likely to be offering something that is going to focus poorly and will almost certainly be more flimsy and in turn break far more quickly. Due to this, you will no doubt find yourself having to pay out again in no time at all.
Once you know which brands are renowned for offering quality astronomical telescopes, you then need to understand exactly what you want from your own telescope. From the size of the item right through to its ability and any other extras it might offer, doing some research into what different products can achieve and matching that up to your own unique interests will be key. For instance, you may find a telescope that can see a very vast distance, but if you want to study things a little closer to home in finer detail, it may well be quality of focus that is important as opposed to its reach.