If you want a great pair of high quality shoes, look no further than Mephisto shoes. This well-established firm of French shoemakers offer top quality footwear at a great price. They have a long and illustrious history, yet they offer modern up to date footwear that is as popular today as it was when they first started out.
The History of Mephisto Shoes
In 1965, the designer Martin Michaeli founded the company. Martin was already a fantastic footwear designer before he founded the company, but was tired of working with shoemakers who were stuck firmly in the past. He saw that by using new manufacturing techniques good quality modern shoes could be produced. In 1973, he patented many of his new manufacturing techniques.
The company started out by making moccasin style shoes, a style of shoe that is still part of their men’s range of shoes. Within just a few years, these shoes were being sold in France, Germany, Switzerland, Austria and Belgium, quickly followed by the rest of Europe. By 1975, they are selling sport and leisure shoes across the globe. In 1980, 80% of the shoes they made were exported.
As well as developing casual and sport shoes, Mephisto continued to produce top quality city shoes as well. This move ensured that they got complete brand loyalty from many of their customers. Their policy of opening their own stores, since 1984, also helped to grow their brand still further.
In the late 1980s and early 1990s, had Mephisto branched out across North America.
Modern Mephisto Shoes
Martin Michaeli’s vision and innovative approach to making shoes has already provided the world with many great shoe designs. To this day, he continues to work at the company and they continue to innovate.
The future of Mephisto shoes is very bright indeed. They have seen an aging population as an opportunity and have launched orthopaedic ranges as a result. However, they have not taken the eye off the ball when to comes to younger customers. Mephisto knows that people are also more active, so have developed new sole systems to provide added comfort and also manufacture a specialist sports range.
Cheerful Soles sells a wide selection of Mephisto shoes . They sell shoes, boots, sandals and trainers from this manufacturer for both men and women.