No matter whether you are putting on a school play or a major west end show, it is going to be important to make sure people know about your show. Whilst word of mouth is likely to help you sell seats if your performance is a great one, hoping for this could see you experience a slow start and any shows with a limited run are going to want to be selling out right from the very start.
Therefore, it is wise to look at getting your production noticed a long time before the run even begins. There are many ways to go about this, from press releases and previews to simply causing interest with the look of your piece.
Never underestimate the power of a picture. They may well be able to say a thousand words, but they are also simply a great way of attracting the eye and, us being superficial creatures, by simply creating the perfect look for your production, you may well get far more interest than you bargained for.
Therefore, no matter whether your production is a multi-million pound one or a multi-dozen pence one, the right set and the right props will be very important. Especially with smaller scale productions, stage props and the right set dressing can instantly transform what could seem a very unprofessional production into one that is extremely impressive.
When creating buzz about your forthcoming production, make sure you look at ways to increase local interest. As with props, you want the pictures you release to look as real as possible, so try not to use any photos that look staged. Aim for naturalism and try to pick scenes with genuine conflict.
If you want your production to be noticed, you may well be surprised how effective the right stage props in the right pictures might be at catching people’s attention.