It is true that many woman love to be the belle of the ball when they arrive at parties and in order to achieve this, they not only have to pay attention to their clothes and make-up, but also to the bras they don underneath their clothing.
According to research commissioned by lingerie firm Ultimo, 80 per cent of ladies polled revealed they would opt for a push-up bra in order to attract the attention of an admirer. Thankfully, these days consumers have plenty of choice when it comes to getting the perfect underwear and for total convenience, they can source it online. Whether they are after Ultimo bras or anything else, they should not struggle to find them.
Meanwhile, the study, which was conducted in the run-up to the festive season, also showed that men were not averse to their female colleagues showing some cleavage. Three-quarters of those questioned said they were looking forward to witnessing their female co-workers wearing something a little more revealing at Christmas bashes.
Also, 35 per cent of them noted that cleavage is the first thing they notice about a woman.
Commenting on findings, Ultimo founder Michelle Mone OBE suggested that women who make the most of their cleavages exude more confidence.
She added: “Having a full, sculpted cleavage gives instant sex appeal and boosts your confidence as well as your shape, and a well-fitting bra will also make your silhouette appear instantly slimmer.”
The businesswoman, who has herself posed in the products her company produces, including its bras, went on to point out that fantastic bras which help ladies to make the most of their figures are not just great during festive parties. They are fantastic all year round, she noted.
Having the perfect underwear can help women to look fantastic in their clothes because it enhances their figures superbly.