When businesses are desperately seeking ways to achieve those elusive first page rankings for their websites, many immediately succumb to thoughts of keyword inclusion at every possible opportunity in their attempt to transform their online presence from zero to hero. Keywords are, of course, integral to search engine optimisation strategies when they are correctly used on web pages, and in blogs and articles. However, what many businesses may not be aware of is that link building is amongst the most proficient ways of grabbing search engine attention.
Professional link building services use a variety of tricks of the trade that are proven to not only satisfy the needs of search engine spiders. They additionally bolster the online presence of brands, and organically drive increased amounts of traffic to websites. In effect, the building of links is like the building of bridges, which browsers can cross in order to get from one place to another. In the case of high quality link building, browsers begin their journeys off the page and reach their destinations on the page.
An experienced link building company can advise businesses about the most relevant and cost effective ways in which links can be built to their websites. Just like with other aspects of SEO strategies, link building is not black or white, and different packages suit different sectors and objectives. Yet most businesses of all sectors and sizes are likely to be gratified by the numerous directory submission opportunities that the internet offers.
There are many free online directories to which business details can be submitted free of charge. The more submissions that are made, the greater the amount of links created back to websites. Guaranteed directories are ideal for businesses that are difficult to classify and whose submissions may be rejected by other online directories as a result. Some directories charge businesses for the privilege of being featured. Experienced link building services have the insider knowledge needed to advise businesses when they feel that paid directories will justify returns on investment, as relevant submissions achieve links from reliable and trustworthy sources.
Like everything to do with the internet, online directories are fast evolving phenomenon. SEO companies that includes link building in their portfolio of services are very aware of this fact. They are consequently keen to remain well informed about new directories. This insider know-how allows them to offer genuine competitive edge to businesses, as new directories are usually keen to build authority by accepting as many submissions as possible. New directories do become more progressively authoritative, so they should not be dismissed as ‘fly by night’, and featured businesses can pip their competitors to the post by getting in first.
We, at Optimization.co.uk, plan and execute results driven SEO activity on behalf of our clients. The up to date link building techniques we utilise are not confined to directory submissions alone, as we also undertake article and social bookmark submissions, contextual links, blog commentary, PR links and competitor linking to suit. When carried out as part of overall SEO strategies, our link building services regularly exceed the expectations of businesses in need of improved website rankings.