So Christmas has come and gone, but that does not mean that you have missed the opportunity to remind your customers that you care. The festive season offers a great opportunity for businesses to send corporate Christmas e cards to clients or customers and remind them not only that they care, but also easily inject a bit of personality and informality into their communication.
However, even once the New Year arrives, there are still plenty of occasions to utilise the many advantages of sending corporate e cards. The more times you contact a customer, the more it will start feel like spam, so choosing the times that you communicate with those on your mailing list is very important. If you send corporate e cards to wish your customers a happy Tuesday every single week, the unique approach will become very tired and quite possibly annoying. However, by sending e cards online sparingly you can not only make customers feel more important but also flag up very specific offers very easily.
Using these cards to mark very special occasions (including the customer’s birthday if you have been able to record that information), you can offer special promotions that really will feel special and won’t seem like they are just gimmicks being offered to everyone at the same time.
Whether you send New Year’s wishes in January, Valentine’s wishes in February or Easter cards once spring arrives, by only emailing your customers at very specific times, you will have far more chance of people actually viewing the content you send instead of getting bored and consigning every single email of yours to the Junk folder.
So whether or not you chose to send corporate Christmas e cards, think about what opportunities the New Year will bring, not just for everyone, but also for the times and dates uniquely important to your business.