Website marketing is essential for online businesses and SEO is a critical piece of the promotional jigsaw. In order to get great results it’s necessary to follow some simple rules. Here are five steps to SEO success:
1. Keep information updated
It is imperative that you keep your website up to date. Users will be on the lookout for new information about the subjects they’re interested in. Content must be appealing and attract the attention of your audience. When developing content you need to ensure that if fulfils the needs of your audience. Old out-dated information will send your users running and it’s unlikely that they will return to give you a second chance. Adding new content will also please Google and the other search engines. A blog section can be a great way of ensuring that you have a regular stream of new content to please both bots and readers. Also take care that you structure the site well and have a quick load time as this will score you points with the search engines.
2. Set up internal links
Your web pages should be well linked and you should check that users can get to the right page from each one. As internet users want to find information quickly you need to ensure they get to the information they need without having to search around the site. It’s amazing how many website owners fail to check that their links do what they’re supposed to.
You can attract external links by setting up a blog and encouraging comments from users. Newsletters are also a way to encourage interaction and sharing of information which again can attract link opportunities. A comprehensive link building strategy goes hand in hand with your content management – if you don’t have the time get it outsourced.
3. RSS feed
There are many ways you can engage with your audience and setting up an RSS feed is a great idea. You can keep users informed about updates to the site and encourage them to return. RSS feeds will also attract more users and encourage more traffic.
4. Use an SEO agency
There are some basic SEO practices that should be used to ensure excellent results. Only when these are put in place does you website stand a chance of achieving a good position in the rankings. Content should include keywords in a natural way and always be relevant to your topic. Keywords should also be included in headers, meta descriptions and links.
5. Be unique
One of the basic white hat SEO methods of achieving great rankings on the SERPs is to produce unique and relevant content for your market. There are a long list of reputable article sites where you can post this type of material including your biography and a link to the site. This is a great way of attracting readers to your website and building links.
At www.searchengineoptimization.co.uk we offer a wide range of SEO services to across a wide cross section of industries.
