Few of the authors of the online diaries, or web logs, which sprang up on the internet in the early 1990’s, could possibly have that they were a part of what was to become the “next big thing” for the web. Online Diarists, such as Justin Hall, the US college student who began his web journal in 1994 and kept it going for some eleven years, probably had little idea that he was the pioneer of “blogging” (as it became known).
However, blogging not only developed in to an international phenomenon, influencing the worlds of politics, culture, journalism, science, and world affairs (to name a few), but also made a significant contribution to social networking. Without blogging it is hard, for instance, to imagine the “micro blogging” site Twitter coming in to being. Indeed Twitter was very much conceived by its owner as taking blogging in to another gear.
Whilst blogging has played a pivotal role in the fast-moving history of the internet it has also had an impact on the world of internet marketing. During the past decade or so, commercial website owners have come to see that blogging can be an indispensable tool when it comes to striking an informal, more direct relationship with customers. For example some of the major technology companies, such as Microsoft, began urging their staff (previously working behind closed doors) to begin regular blogging, and within commercial restraints, share their insights and challenges with their audiences.
Such engaging content writing helped build customer loyalty through its informal tone, as well helping the “powers that be” get an understanding of their market through the blog comment facility.
There are additional search engine optimisation benefits to blogging.
First and foremost, a blog can be a user-friendly way of adding new content to your website. The major search engines will only treat your website as a contender for high search result rankings if content is updated on a fairly frequent basis. A site which has gone stale in terms of content, and, say, a year out of date, stands a good chance of relegation in terms of page rank score. Content writing is really essential for SEO purposes, and publishing regular blogs is a really powerful and concise way to flex your editorial muscles.
Second, by syndicating your blog around the internet, you will be able to increase the number of inbound links to your website, which will increase your overall “link popularity”.
Finally, regular blogging will help to increase your website’s reputation and authority on the internet generally: An effective means of generating word of mouth traffic. Reputation and authority are also features that search engines attempt to measure and factor in to search result page rankings, so the higher your site’s reputation the better its SEO chances.
Here at Optimization.co.uk we specialise in search engine optimisation copywriting. We will produce enthusiastic, lively, informal blogs about your site and the content area in which it specialises. We will strike just the right tone, one which enhances your website’s reputation, whilst making it instantly more engaging and approachable.
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