A successful search engine optimisation strategy requires a number of different techniques and measures to be pulled together over a given time frame. Relying simply on methods, such as keyword manipulation, might achieve short-term results, but lasting success in SEO requires a carefully orchestrated set of methods.
Amongst this variety of techniques link building should not be neglected: link building is the judicious, well-planned publication of URLs which link to a website, i.e. the website that is being optimised for SEO. For example, if you run a website selling chess sets, as part of your SEO strategy you would want to find ways to increase the amount of links to that site from other websites.
The reason site owners place a high priority on “incoming” or inbound, links is because of the role they play in what’s called “page rank”. Page rank is the ranking your site receives on a search results page after a search has been made with keywords that match, or are related to, to that site’s content.
Websites tend to receive higher page rankings according to the number of in-bound links around the web that a search engine during regular indexing of the internet. In-fact placing a high priority on link popularity is considered one of the very factors that were key to Google’s remarkable success in the early days of the commercialised internet.
However, it’s vital that link building services practised responsibly and professionally: Search engines are now wise to over-the-top link building, in which a bogus popularity is created by spamming the internet with machine generated, out of context, URLs: Sites which perpetrate link spamming are correctly penalised by search engines.
Here at seo.co.uk, on the other hand, we concentrate on building high-quality, reputable one-way links to our clients’ websites, in a variety of well-researched, bona fide internet locations.