Promoting a website presents a tricky challenge in the diverse world of the internet. So many different sites are competing for the attention of users across a plethora time zones – it can be hard to know where to begin, let alone pull together a coherent strategy.
However, the key to successfully promoting or marketing a website does however lie in that word ‘strategy’: the most effective campaigns, in fact, derive from thorough, diligent research, careful planning and an all-encompassing approach; one which recognises there is no silver bullet that can bring overnight success.
Often it’s a question of striking just the right balance between different techniques. Here at SEO.co.uk we can help you strike just that balance, finding the right recipe to boost your site’s ranking in search engine result pages.One key practice we often recommend, and carry out on your behalf as a service, is article writing. Well-written SEO articles (i.e., articles which help boost SEO), placed in the right internet locations, can effectively optimise your web presence.
First and foremost, articles can be populated with reputable one-way links to your site, which will assist in your link popularity ratings.Next, informative, lively articles, concentrating on the specific area (or areas) of your industry can significantly increase authority of your site. Believe it or not, search engines do have algorithms which attempt to put judge websites on their relative authority compared to other websites. The higher your authority ranking, the higher your SEO ranking.
SEO articles also help increase the general buzz about your website, and encourage word-of-mouth, or viral promotion. This too can benefit your site in the long-term.
Here at SEO.co.uk we carefully research our articles and where to publish them for the maximum benefit. Finally, we keep our fingers on the SEO pulse by keeping track of the latest search engine optimisation news articles.