Link building is central to search engine optimisation. Despite this commonly acknowledged fact, it often proves somewhat problematic in practice. This means that it is crucial to recall that black hat techniques which breach Google’s ethical framework cannot be engaged safely. The implication of this is that link buying has been ruled out of the link building game. The major search engines have got better detecting the purchasing of links and can deliver a punishment for it in terms of a search engine penalty.
At Searchengineoptimisation.co.uk we work hard to deliver multifaceted campaigns that tick all the necessary boxes. All the work we do has to be adaptable to fit in with the changing sphere of search. In addition, the campaigns are always based on the specificities of the sites concerned. This is true in relation to our efforts at link acquisition and with respect of other parts of the campaigns we run.
If link buying is no longer feasible, then link building has to be conducted by a variety of other means. It remains the case that the building of links is best undertaken in a gradual process. They should only be attracted from high quality and relevant sites. Notwithstanding this fact, the use of an astute social media marketing campaign can also attract inbound links. If the campaign is properly focused on a target audience, then these links should be of a high quality.
Links can be attracted simply by making the site one which it is desirable for others to make a connection with. This can be done by making the content really high quality. It simply has to be interesting, accurate and informative.If users do not appreciate the content of the site or if the site shows evidence of unethical activity then nobody will want to link to it. Steadily accumulating unique high grade content takes time, but pays off eventually.