If you’re a big business, chances are you won’t think much about local search engine optimisation. Although many sites use regional SEO methods to support their main optimisation plan, businesses concentrating on local SEO tend to be smaller concerns. However, if you are a smaller business working on your local optimisation, you’ve got one major thing in your favour: your presence in local directories will give you an advantage when it comes to mobile browsing.
Directories are often seen as a small part of search engine optimisation, but any business accessing local SEO services will know that they are the backbone of good regional SEO. They’re also the backbone of a campaign for mobile.
How do directories contribute to success on mobile platforms? For one thing, mobile searches tend toward immediate needs. In other words, when someone searches for your business or industry on their mobile, it’s likely to be because they want your services immediately. Having a directory presence therefore may be just as important as a search engine presence when it comes to mobile browsing. Accurate information and careful updating of directories is vital to ensure fewer lead losses.
It shouldn’t be ignored that keeping up to date with your directory submissions gives you an SEO advantage for non-mobile browsing as well. Companies providing local SEO services concentrate on basic data because this adds to credibility with Google Places, which is having a greater effect on rankings in general.
Providing accurate information for directory listings may seem like a very simple thing, but it could have a major influence on your success with mobile internet users. As more people go mobile, it’s worth considering any move that helps you gain ground. Talk to our experts at SEO Consult about how directories and other local search engine optimisation services could help your site.