Relationships don’t always run smoothly.If your PPC management involves using Google AdWords then you may feel like you’re on a never ending date that isn’t going well.
Just think how it would be if you were in a relationship with someone who never forgot your bad points, who believed first impressions count but then never forgets any subsequent experiences. You may start feeling like your banging your head against a brick wall.
If you think this is bad then unfortunately there’s more – there’s a lack of regular communication and if you have an issue you can’t address them directly about it. This fragile friendship can be knocked off kilter by the least little thing as they have very high standards and you must run every plan by them.However,if you make questionable suggestions you’ll be shut down in a flash.Where AdWords is concerned you may be thinking that enough is enough.There must be something better out there.You deserve more from a relationship. However, if you jump ship you may regret it.There are two possible alternatives and they are not great options.You simply can’t do better than AdWords.
Every user of AdWords has this type of relationship with Google when working on their pay per click campaigns. It can seem one-sided and finding out information about a PPC account can be hard work. However, when managed correctly, Google paid search marketing can reap the rewards. There is plenty of advice out there about how to manage things well but handling PPC alone can be time consuming so a more efficient approach would be to hire a company to handle things.Don’t give up on this relationship; just get the experts in to get things back on track.
At www.clickconsult.com we offer expert PPC management for all your paid search marketing.