It can be easily done. You set up a couple of PPC campaigns as part of your overall internet marketing strategy and then simply let it run. Other initiatives call your attention away and you just leave your PPC to potter away in the background. The weeks fly by turning into months and you don’t even give it a second thought.
This is a pay per click management sin.
You are simply pouring your hard earned marketing budget down the drain. There is no internet marketing campaign that you can ‘set and forget’. With PPC campaigns the recommendation is to check in on your campaigns at least once a day. It is only this way you can hope to keep on track with the accounts and the data being generated. If you are guilty of letting your PPC accounts run along without you then you aren’t alone but this mentality will lose you constant revenue. By regularly checking in you can ensure that you get the desired returns.
Never cut corners when setting up your PPC accounts. There are no shortcuts to success. At the outset there are considerable amounts of time and effort required to research your market and the competition and then define the best strategy and ad text. The time and resources you put into the campaigns at the outset will offer large paybacks in the long run. To keep your PPC accounts profitable you need to keep this effort up ongoing and track your PPC campaigns testing new ads and keeping a wary eye on the competition. Keep up this positive approach to pay per click management and you’ll avoid pouring cash into the search engine slush fund!
At www.clickconsult.com we offer a wide range of internet marketing services including pay per click management to ensure your business success.