What’s the biggest mistake you can make during your site’s design? It’s not choosing the wrong design platform, and it’s definitely got nothing to with the colour scheme. It’s the mistake of overlooking your text.
Text can get left behind when it comes to web design, and often does. Considering how important the things you say on your site are, this is a huge mistake. It is vital to think about the influence of the look and shape of the text on your pages while you’re undergoing web development, and to talk about your needs with your web development company.
There are three aspects of text that are hugely influential for how internet users read your page:
*Text font: This is an element most designers will feel comfortable with. The look of the letters of your text will tell internet users a lot about the personality of your company. Serious, serif fonts tend to lend an impression of reliable authority, great for professional services industries. Lighter, curvier fonts can work better for companies looking to develop a more human image. You can talk to us at SEO Consult about the influence of font in your web design.
*Text layout: The look of your text within the page can convince an internet user to stay and read, or to click back to the search pages. When designing your pages, think about the page elements that can break up chunks of text and help the flow. Consulting some eye-tracking studies can be very helpful if you’re uncertain as to which elements will help your page.
*Text length: Length is another important factor to plan. Although each page will necessarily have text of different lengths, it’s important to think about how long is too long, and whether to allow room for deep image captions.