If there’s one thing that has wrong-footed many traditional high street retailers in recent years, it’s the emergence of the Internet as a major shopping portal.Indeed,there’s little question that great numbers of people appreciate the sheer convenience of being able to instantly log on and explore a wide range of online stores in the comfort of their own homes and in their own time.
An online presence has since become a real boon for many retailers, too, giving them the ability to show off their full stock cost-effectively to this continually growing audience.One consequence that Internet shopping hasn’t had, however, is the death of the high street shop. Indeed, in recent years,traditional stores have simply taken on a different role, with many punters continuing to revel in the social experience of offline shopping, as well as the opportunity to sample products up close and ‘in the flesh’ – a priority that is particularly great for stores such as clothes retailers.
Physical stores also give you the opportunity to hook in shoppers with the wide range of retail design techniques, such as display stands. If you are an online-only retailer, then, you may feel that there is no way of being able to make such a high impact yourself without the drawback of the sometimes prohibitively high overheads that conventional high street stores bring.
The good news for many such retailers is that this is precisely the need that pop up shops have come to fulfill in recent years. By setting up pop up shops which, as their name suggests, are very much temporary arrangements, you can rapidly generate a high street store’s level of public awareness, whilst a reputable retail design firm will also be able to design the necessary bespoke furniture and fittings and even negotiate with landlords to make it a reality.