If there is one rule of marketing, it is usually that you have to spend money to make money. However, the money you spend on that marketing doesn’t always have to be recouped through sales of your products or increased use of your services. You may also find that, depending on who you are and what you do, you can actually promote yourself effectively for free.
Whilst this probably won’t be an effective approach for a painter and decorator or a company who makes paperclips, creating merchandise such as printed hoodies that look attractive and bear your name can instantly mean you can sell them at cost price and have people doing your advertising for you. If you can source cheap hoodies, this form of marketing can also even end up making money rather than it costing you anything to undertake.
Such an approach is perfect for those working in more arts-related areas, so whether you are putting together a local music festival, are in a band yourself or are even just a quirky boutique with a very specialist line of interesting items, people may well be attracted to your designs, and in turn buy your clothes. Cheap hoodies can also be worn by staff to increase the amount that such designs are seen, and if you create an interesting design even people with no interest in what you do may well end up buying your merchandise, wearing it and in turn promoting what you do for you.
Printed hoodies are extremely popular and very few people mind what they say when they buy them just so long as they look good, and in turn this can mean that you can promote who you are and what you do without you even having to try, and not only save money but potentially make money in the process too.