Making sure people remember you is not always the easiest of things to achieve. However, there are many ways to give your customers gentle reminders that you exist, without overwhelming them with phone calls or junk mail.
Reaching existing customers is often very easy. With the right processes in place to capture people’s contact details, knowing how to inform them of changes, new products or new deals should be straightforward. However, the problem with such direct marketing is that you often become just another company sending email after email and as a result will either end up leaving customers frustrated or simply ignoring anything you send.
So how can you get them to remember you, and associate with you positively rather than negatively? Using promotional merchandise can be one good way – offering customers something they need for free with your branding on it can instantly make you not only more appealing but also ensure that they see your name on a regular basis.
Business e cards are also very useful. Sending out email after email about what you can offer makes it seem like all you want is their money. However, business e cards will remind your customers you exist without you looking like you are trying to simply get more custom from them. In turn, business greeting cards can possibly be even more effective than offering great deal after great deal.
Using postal and email addresses to reach your current customer base can be very important, however, knowing what to send and when to send it is going to be vital if you want your customers to actually take notice and not just think of you as a business they once used. Instead, using business greeting cards, your marketing can be far more subtle, far more effective and bring a smile to a customer’s face rather than frustration at having to hit that delete button time and time again.