An established beauty skin care brand has been making its presence felt in the North American body care market.
In & Out Different Beauty was set up and developed in Switzerland, but the beauty skin care was launched in North America this summer.
With a large range of body care products to boot, the brand chose New York’s Madison Avenue as the location for its flagship boutique store. This new store joins the stores the brand has already opened in Abu Dhabi and Bahrain.
Appealing to the modern day, technology driven consumer, the store has an interactive motion sensor touch screen located on its front window. This software is designed to ask those busy shoppers passing by questions about their skin and in return, when they answer, they will be offered personalised skin care recommendations tailored to their own needs.
At present the brand offers five customised treatment systems targeted at dealing with skin concerns such as anti-ageing, acne, whitening, slimming and reddish skin.
In addition to offer skin care products the company also offers a number of food supplements known as ‘In Products,’ that are designed to restore the skin and make it appear as healthy as possible.
Chief Operating Officer, Julia Petrini is excited for the future of the brand and sees this new store opening just as the beginning for the range.
She said: “ Opening the flagship store in New York City is just the beginning of our US expansion.
“Our goal is to make a big impression within the competitive prestige market as we prepare to redefine the standard in luxury skincare.”
The brand prides itself on developing products that act both in the inside and on the outside of the body making the skin appear as beautiful as it possibly can.
It was founded in 2006 in Switzerland by a French entrepreneur and his plastic surgeon wife.
