PVC banners are an incredibly effective and versatile form of advertising. They provide a vivid and striking promotion while being extremely cost effective. A well designed PVC banner can engage and inspire potential customers, and thereby greatly increase your sales. A poorly designed one, however, can have entirely the opposite effect. It’s vital that you get your banners right. Following some simple rules can mean the different between an increase in sales and reputation or no sales at all.
Your banners should have a headline that potential customers can relate to. Although your company name should be on the banner somewhere, it’s more important that the banner’s headline is a slogan that will quickly involve and inform quickly and succinctly. You should also include some of the benefits of using your company. They should be as persuasive as possible. Anything that makes your company unique should take pride of place on your PVC banners.
While your banners should inform customers about your company, it’s vital that they are kept as simple as possible. Usually, people only look at PVC banners for a few seconds at a time, so they should be able to take in all the information in that time. Try to avoid using lengthy pieces of text, and try to stick to a few bold, eye-catching colours. A good, simple design will be far more effective than one trying to force feed the customer masses of information.
While the design of your banner is important, its location is vital. It should be placed so as to receive the maximum amount of exposure. If you place your banners too high, then it could be difficult to read for some people. Too low, and they might not even notice it at all. Having a well-placed, striking banner won’t fail to increase your sales.