Google+ has decided to ask people between the ages of 13 – 18 to join. It has approximately 90 million users compared with over 800 million users subscribing to the mighty Facebook. Facebook has permitted teenagers to use its service for some time. Google+ does not want to give the impression that it is targeting teenagers in a cynical fashion, so it has announced variations which respect the views held in different countries. Furthermore, it has introduced additional security measures for younger users.
At Click Consult, we follow all relevant developments in the sphere of search. It is this commitment to research that enables us to keep improving what we do. Not every internet marketing company shares our philosophy in theory and in practice. We always deliver in terms of ethical and effective site-specific campaigns.
Social media has been quite a battleground in recent times. Initially, Google pushed Google+ via ‘Search, plus Your World.’ This provoked a backlash from Facebook and Twitter. Executives at both Facebook and Twitter felt that Google was unfairly boosting Google+ via its search engine results pages. The rivals of Google+ combined to produce a joint response.
Those involved in website marketing are accustomed to witnessing stiff competition in the industry. Nonetheless, at least one commentator has expressed concern that things have almost got out of hand. A representative of Google+ has said that the fuss will die down as people become accustomed to new ways of doing things. They have also indicated that in their view the concerns about ‘Search, plus Your World’ have been most vehemently expressed by people who are not ordinary users.
Google has also provoked controversy by merging together some of its privacy controls across the different services it offers. While Facebook is not in a position to throw stones on this issue, Microsoft has shown no inhibitions in doing so. Despite the fact that Microsoft Bing uses Facebook data, Microsoft has been behind several advertisements in American newspapers. This underlines how those involved in search marketing have to maintain watch over the competition among the search engines, as well as the competition between social media.
The intensification of competition in the search world is arguably based on a couple of things. Google is determined to promote Google+ as much as it can. It does not want another failure along the lines of Google Buzz. In addition, the possibility of cooperation between Google and other social media, which endured for some of last year, seems to have vanished for now. As soon as Facebook and Twitter perceived that Google+ could eventually be of significance, they responded to the fresh reality.
Google+ has risen quite steadily in terms of user numbers. However, Google must be worried that it could reach a plateau. Facebook, and to a lesser extent Twitter, have colossal brand recognition. Facebook has a big lead in terms of users, while Twitter has not stopped getting money or ceased innovating. Google+ must bury once and for all the inaccurate assumption that it is only for Google employees and enthusiasts.
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