To build a contemporary, energetic and enticing website requires a carefully nurtured combination of professional skills. Whilst it is still possible to put together an amateur, DIY website using free, downloadable authoring packages, this time-consuming process is not really recommended for busy small business owners. There are simply too many pitfalls and unknowns in taking on the whole job yourself. For instance, you may decide you want an ecommerce option, but then be at a loss as to how to integrate that feature with the site you have already built. It can then be problematic trying to double-back on yourself in order to work out how best to insert ecommerce components.
It is, in fact far more preferable, and in the long term more cost-effective, to hire a professional web development business to build your site for you.
Here at Click Consult, one of the UK’s leading website development companies, we offer a highly effective, friendly and creative web development service. We enable businesses to achieve convincing, enticing websites by taking a unified approach to web design.
The key principal of this approach is to merge different skill sets, ensuring everyone on the project talks to one another, and has, where necessary, productive exchanges of ideas.
This organic way of working applies to every stage of web development project, from the point when the site is a jotting on the back of an envelope in a café or bar to the point where it is live on the internet and open for visitors.
For instance, when it comes to creating a winning domain name for a client’s site we ensure that, not just our designers are involved, but also our search engine optimisation (SEO) specialists. After all a website name needs aesthetic appeal, but also needs to work well in terms of future SEO concerns. A name such as “Flickr” has proved incredibly successful, partly because it is so dissimilar from any other website names. It really stands out, yet, at the same time “Flickr” does have association with photography: evoking the rapid blinking of an eye or of a camera lens shutter.
When it comes to writing copy for a website, our writers need to converse with our client, the site designers, and the person in overall charge of site production. Successful web text needs to capture the original client’s vision. If the site is going to be for a hairdressing salon, perhaps a certain friendly, welcoming informality needs to come across in the prose, the image captions, and any appointment booking pages. Web writers, also need to be aware of SEO, ensuring that strategically chosen keywords are applied judiciously in the most appropriate places, and with agreed levels of frequency and repetition.
Finally, when it comes to off-page means of promoting the websites, such as creating social networking profiles, the staff involved must be across all aspects of the project, from the look and feel of the site, to its wider objectives.
This kind of consultative, team based, organic approach produces websites that will go on to have enduring success in today’s highly competitive internet.