Your business strategies for the year ahead should really be planned sometime in the previous summer. However, we all know how quickly time can creep up on us and, before we know it, it is January and we have made no changes to accommodate the passing of another year.
There is still plenty that can be done once the New Year arrives though and from ordering business calendars to help people see your name all year round to looking at how events in the forthcoming year can be tied into your company, there is still plenty than can be done to accommodate the year ahead.
There are also of course going to be benefits in waiting until the last minute. Firstly, the rush will be over for items such as calendars and therefore the turnaround for calendar printing will be far quicker whilst the cost is also likely to be far lower. On top of this, new events may now be known of and therefore, whilst everyone else may have focussed their marketing on other big dates in the calendar, you may well be able to move more of your marketing budget to accommodate a different, and possibly more interesting or important, event.
Although there is still time to make the most of the year ahead, the earlier you can get the ball rolling, the better. Getting calendar printing at the beginning of the year will offer a whole year of benefits, whereas sourcing business calendars once spring has arrived will be far less useful.
The important thing to do is to ensure that the promotion you use and the links you make to other dates or events in the forthcoming year are as focussed on your business as possible, so don’t just look for the obvious. Look for the route that will be as individual as possible for your own unique business.